The Company

Wear Your Values: Shop SEGARA Essentials and Support a Greener Future

SEGARA Essentials is a sustainable fashion brand dedicated to merging luxury with environmental stewardship and ethical practices. Our name, derived from the ancient Javanese word "Segara," meaning the ocean, reflects our deep connection to nature. Each letter in SEGARA stands for values that are at the heart of our brand:

• S for Sustainability: Our commitment to maintaining ecological balance.
• E for Environmentally Friendly: Our dedication to eco-conscious practices.
• G for Game Changer: Our leadership in ethical fashion innovation.
• A for Adaptable: Our versatile designs that suit diverse needs and styles.
• R for Respectful: Our honor for people, cultures, and the planet.
• A for Achievement: Our pursuit of excellence in every endeavor.

Specializing in eco-friendly cruise wear, our collections are crafted using sustainable materials and traditional craftsmanship from local artisans. Founded by Krystya Darma in 2022, SEGARA Essentials has garnered recognition for its impact and innovation, including being named 2nd runner up at the 2023 Entrepreneurship Mahasiswa Camp by Ditjen Bimas Hindu (Ministry of Religion of the Republic of Indonesia) and ranking in the Top 10 Best of the Best Business by LSPR Center for Entrepreneurship Batch 6 Business Incubation.

Each purchase from SEGARA Essentials supports community empowerment and contributes to environmental conservation, including planting coral frames in Komodo National Park. At SEGARA Essentials, we believe in creating fashion that respects both people and the planet, offering stylish, high-quality collection that make a positive impact on the world.