Activity

Labuan Bajo, Indonesia – August 17, 2024 – In a world where fashion often prioritizes fleeting trends, SEGARA Essentials is redefining luxury by merging timeless style with sustainability. The brand made its impactful debut at Apresiasi Kreasi Indonesia 2024 (AKI 2024) in Labuan Bajo, winning a prestigious 3rd place award—a powerful testament to its commitment to ethical fashion and environmental stewardship.

Apresiasi Kreasi Indonesia (AKI)—Appreciation of Indonesia’s Creativity—organized by the Ministry of Tourism and Creative Economy, is a showcase of the nation’s brightest creative talents. SEGARA Essentials’ participation marked the brand’s first public unveiling, having previously been available exclusively online since its inception in 2022. Founded by Krystya Darma, SEGARA Essentials stands at the forefront of a new fashion movement that values sustainability, local craftsmanship, and environmental preservation.

"Our mission goes beyond creating beautiful garments, it’s about making fashion a force for good," says Krystya Darma, Founder of SEGARA Essentials. "Winning 3rd place at AKI 2024 is an incredible honor and reinforces our belief that luxury can be both elegant and ethical."

At the heart of SEGARA Essentials is a deep commitment to the planet. Every purchase from the brand supports ocean conservation, with a portion of proceeds funding coral planting at Komodo National Park. This dedication to sustainability has earned the support of notable figures, including Sandiaga Salahuddin Uno, the Minister of Tourism and Creative Economy, who endorsed the brand by purchasing the Sabolo Shirt from SEGARA Essentials’ Nautical Cruise Wear Series.

When you choose SEGARA Essentials, you’re not just buying clothing, you’re investing in a vision for a sustainable future. Each garment is a statement of style and responsibility, crafted with care for both the environment and the people who create it.

Discover the SEGARA Essentials collection and be part of a movement that’s changing the face of fashion. Visit www.segaraessentials.com to explore our award-winning, sustainable luxury pieces.

 

Media Contact

Krystya Darma
Founder & Director
SEGARA Essentials
+6282236288774
info@segaraessentials.com

---

About SEGARA Essentials

Founded in 2022 by Krystya Darma, SEGARA Essentials is a pioneering fashion brand dedicated to merging luxury with sustainability. By supporting local artisans, using eco-friendly materials, and contributing to ocean conservation efforts, SEGARA Essentials is redefining fashion to create a positive impact on both people and the planet. Each purchase supports initiatives aligned with the United Nations' Sustainable Development Goals, ensuring a brighter future for all.